yael cohen for fast company

I recently had the pleasure of traveling to Vancouver B.C. to photograph the founder of Fuck Cancer, Yael Cohen.  She began the Let’s Fuck Cancer movement while her mother was recovering from cancer surgery in 2009.  It all began with a simple t shirt with a simple two word phrase: “Fuck Cancer”.   SInce then,  her non-profit’s goal is to raise awareness and education in fighting cancer.  She has become an ambassador for spreading the word that with the right information,  many types of cancers can either be prevented or detected early on.

Thanks to Yael and her team for helping out with the shoot.  Thanks also to Leslie at Fast Company for the great assignment.  Definitely pick up a copy of the current ‘100 Most Creative People In Business’ – there are some amazing people to read about.


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